Along with the a talented group of people our MAGKK Production group recently worked with Harlequin Romance author, Brenda Jackson, to develop a unique video concept to promote her 40th book, Solid Soul. The video preview was approached as a 3-5 minute mini movie that included a few key scenes from the book. The video preview was created to take advantage of the internet and its ability to distribute video effectively to the author’s fans across the world.

Our team worked closely with the author to understand how we could effectively promote her new book. 42% of all romance readers are college educated and 75% are under 55 years old. That’s a great demographic that we felt would be very receptive to a video promotion that could also be viewed over the internet.

Brenda has sent emails to over 10,000 members of her fan club directing them to the video on her website at www.BrendaJackson.net. She then experienced a ten fold increase in traffic to her site. In addition, Harlequin has provided a link to the video from their website.

We think this has great potential to be the way all books are marketed in the next few years. If you would like more information on the Video Preview project please download our informational PDF HERE